I like to start any project with a friendly meet-and-greet session. during this call I will listen and learn everything possible about your project idea. Before diving headfirst into the creative process, we will do a quick visual gut check. Building a mood board helps with visual inspiration and we will discuss what best suits your brand. I will develop several initial ideas; I’ll work on the chosen concept, and I will give you my proposed final logo design. Here you will have a chance for a revision. if signed off, you will receive 1 page guide on how to properly use your logo, such as exclusion zones and color palette.
This is the next level for your business. Besides the logo, with this package we will further develop your brand, and we will explore other elements like typography, color, and photography to make a cohesive look and feel for your brand. Once signed off you will receive a thorough brand guideline which details all the information needed to maintain your brand.
Logo design and brand identity design are closely related but serve different purposes in the realm of branding. A logo is a visual symbol that represents a brand, often in the form of an icon, emblem, or wordmark. It is a crucial element of brand identity, serving as a memorable and recognizable identifier for a business or organization.
On the other hand, brand identity design encompasses a broader scope, including not only the logo but also the overall visual and verbal elements that define a brand's personality and communicate its values, mission, and offerings. This includes elements such as color palettes, typography, imagery styles, brand voice, and messaging guidelines. While a logo is a key component of brand identity, brand identity design extends beyond the logo to create a cohesive and consistent brand experience across various touchpoints, fostering brand recognition, trust, and connection with the target audience.
While my main focus is brand identity design, I love helping solve other design pain points businesses may have. These include:
